For this study Nicole B. Morin designed and implemented a consumer choice survey.  She used the results to model consumer purchasing behavior for blueberries, and to calculate willingness to pay for government and private Bee Friendly certifications.  These calculations were repeated for data segmented by socio-demographic characteristics.  The results were used to determine consumers’ value of bee health, and also to determine what price premiums farmers could reasonably expect to receive to offset the costs of bee friendly farming. 